24/25 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 24 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened multigrain cereal
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 3
Synthetic dye; FDA-banned from food January 2025; animal carcinogen; thyroid effects.
blue 1
May cause chromosomal damage; absorbed through skin.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, degerminated yellow corn flour, wheat flour,oat flour, contains 2% or less of palm kernel oil, iodized salt (salt,potassium iodate),yellow 6, natural and artificial flavor, turmeric color, red 3, red beet juice concentrate (color), blue 1, salt, cherry juice concentrate, bht for freshness. vitamins and minerals: calcium carbonate, vitamin c (ascorbic acid, sodium ascorbate), iron (reduced iron, iron),niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamine mononitrate), vitamin b2 (riboflavin), folic acid, niacin.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent