22/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Kellogg's Frosted Flakes Cereal Chocolate Multi Grain 1oz
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Flagged concerns
contains or less of vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
yellow 6 Vitamins
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin A palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, rice, milled corn, wheat bran, contains 2% or less of vegetable oil (hydrogenated coconut, soybean and/or cottonseed), salt, cocoa processed with alkali, malt flavor, red 40, artificial flavor, yellow 5, blue 1, yellow 6. Vitamins and Minerals: Vitamin C (ascorbic acid), niacinamide, reduced iron, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), vitamin A palmitate, folic acid, vitamin B12, vitamin D3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent