26/28 ingredients recognized
Protein cereal, cinnamon brown sugar crunch
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Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole wheat flour, sugar, soy protein isolate, rice flour, cornstarch, whole grain yellow corn flour, brown sugar syrup, fructose, wheat bran, contains 2% or less of salt, cinnamon, natural and artificial flavor, calcium carbonate, caramel color, turmeric extract for color, annatto extract for color, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.