24/28 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 24 of 28 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Kellogg's Krave Cereal Smores 1oz
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Graham flour, whole grain oat flour, sugar, rice flour, chocolate flavored filling (sugar, soybean oil, skim milk, cocoa, chocolate, soy lecithin, palm oil, vanilla extract), marshmallowy filling (sugar, soybean oil, skim milk, whey, cornstarch, soy lecithin, color added, palm oil, vanilla extract), corn bran, oat fiber, contains 2% or less of palm oil, salt, caramel color, natural and artificial flavor, mixed tocopherols for freshness, bht for freshness, beta carotene for color, annatto color. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin d3, folic acid, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent