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17/19 ingredients recognized

Ingredient safety64
Formulation quality88
Contaminant risk100
Label transparency41
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 19 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal, red berries

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Flagged concerns

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

brown sugar syrup

White sugar with trace molasses; marginally better than refined white sugar

Full ingredient list

Rice, whole grain wheat, sugar, wheat bran, freeze-dried strawberries, brown sugar syrup, soluble wheat fiber, contains 2% or less of salt, malt flavoring. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, vitamin e (alpha tocopherol acetate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, folic acid, vitamin b12.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.