20/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Nourishing multi-grain blend with quinoa hot cereal, honey nut crunch
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Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Full ingredient list
Whole grain blend (whole grain oats, whole grain barley, whole grain wheat, whole grain quinoa), dried cane syrup, granola (rolled oats, dried cane syrup, brown rice syrup, canola oil, sugar, natural flavor, calcium carbonate, honey, molasses, soy lecithin, salt, whole oat flour, mixed tocopherols for freshness, bht for freshness), almonds, soy protein isolate, contains 2% or less of oat fiber, natural flavor, salt, molasses, bht for freshness. vitamins and minerals: tricalcium phosphate, magnesium oxide, vitamin c (ascorbic acid), ferric orthophosphate, vitamin e (alpha tocopherol acetate), niacinamide, vitamin a palmitate, folic acid, vitamin d3, vitamin b12, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent