32/33 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 32 of 33 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Apple cinnamon crunch cereal, apple cinnamon
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain wheat, rice, sugar, wheat bran, vegetable oil (palm kernel, palm and/or canola, hydrogenated coconut, soybean and/or cottonseed), whole grain oats, contains 2% or less of salt, brown sugar syrup, calcium carbonate, natural flavors, malt flavor, cinnamon, dextrose, brown sugar (sugar, molasses), soy lecithin, dried apples, wheat flour, honey, molasses, mixed tocopherols (vitamin e) for freshness, baking soda, bht for freshness. vitamins and minerals: reduced iron, vitamin c (ascorbic acid), niacinamide, vitamin e acetate, beta-carotene, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent