31/33 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 31 of 33 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Crunch cereal, apple cinnamon
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Rice, whole grain wheat, sugar, wheat bran, vegetable oil (palm kernel, palm and/or canola oil, hydrogenated coconut, soybean and/or cottonseed oil), whole grain oats, contains 2% or less of salt, soluble wheat fiber, brown sugar syrup, calcium carbonate, natural flavor, malt flavor, cinnamon, dextrose, brown sugar (sugar, molasses), soy lecithin, dried apples, wheat flour, honey, molasses, baking soda, mixed tocopherols for freshness, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent