Pumpkin spice flavored lightly sweetened whole grain cereal

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Flagged concerns

BHT for freshness Vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

contains or less of brown rice syrup

Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, contains 2% or less of brown rice syrup, cinnamon, ginger, gelatin, nutmeg, allspice, annatto extract color, natural flavor, BHT for freshness. Vitamins and Minerals: Reduced iron, niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), folic acid, vitamin B1 (thiamin hydrochloride), zinc oxide, vitamin B12.