26/28 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 26 of 28 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Multi-grain cereal, original
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Flagged concerns
rice corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain rolled oats, whole grain wheat, sugar, rice. corn syrup, almonds, contains 2% or less of molasses, modified corn starch, palm oil, salt, cinnamon, nonfat milk, malt flavoring, polyglycerol esters of fatty acids, natural and artificial flavor, guar gum, bht for freshness. vitamins and minerals: niacinamide, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin c (sodium ascorbate and ascorbic acid), vitamin a palmitate, reduced iron, vitamin b2 (riboflavin), folic acid, vitamin b1 (thiamin hydrochloride), vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent