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—Limited data

10/11 ingredients recognized

Ingredient safety63
Formulation quality62
Contaminant risk100
Label transparency72
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 10 of 11 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cranberry with yogurt drizzle lightly sweetened cereal, cranberry with yogurt drizzle

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Flagged concerns

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

contains or less of brown rice syrup

Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, cranberries, contains 2% or less of brown rice syrup, nonfat yogurt powder (cultured nonfat milk; heat-treated after culturing), milk protein concentrate, gelatin, natural flavor, beta-carotene for color, bht for freshness. vitamins and minerals (reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), zinc oxide, vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12)

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.