29/31 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 29 of 31 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Crunchy graham cereal wrapped in rich chocolatey coating with marshmallows cereal
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
contains or less of corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
Sugar, degerminated yellow corn flour, whole grain oat flour, fructose, vegetable oil (soybean and palm), wheat flour, whole wheat flour, brown sugar syrup, contains 2% or less of corn syrup, modified corn starch, dextrose, salt, nonfat milk, cocoa processed with alkali, natural and artificial flavor, caramel color, gelatin, soy lecithin, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent