—Limited data

16/18 ingredients recognized

Ingredient safety56

Formulation quality62

Contaminant risk100

Label transparency45

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Toasted rice cereal

Food & Grocery Breakfast & Cereal0038000146091

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Flagged concerns

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, contains 2% or less of salt, malt flavor, red 40, blue 1, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), vitamin e (alpha tocopherol acetate), reduced iron, vitamin a palmitate, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), calcium pantothenate, folic acid, vitamin d3, vitamin b12.