22/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Kellogg krave cereal 3.1oz
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Flagged concerns
BHT for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
sugar
High glycemic index; promotes inflammation and metabolic disease.
contains or less of brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Chocolate flavored filling (sugar, soybean oil, skim milk, cocoa, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole grain oat flour, whole wheat flour, rice flour, oat fiber, corn bran, contains 2% or less of brown sugar syrup, salt, palm oil, artificial flavor, mixed tocopherols for freshness, BHT for freshness, beta-carotene for color, annatto extract color.Vitamins and Minerals: Reduced iron, vitamin B1 (thiamin hydrochloride), niacinamide, zinc oxide, calcium pantothenate, vitamin D3, vitamin B6 (pyridoxine hydrochloride), folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent