21/25 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Pop-Tarts, Vanilla Latte
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Flagged concerns
high fructose corn syrup
Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
artificial flavors
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Enriched flour
Stripped of nutrients; high glycemic; bleaching may leave chemical residue.
bleached wheat flour
Stripped of nutrients; high glycemic; bleaching may leave chemical residue.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), sugar, dextrose, soybean and palm oil (with tbhq for freshness), corn syrup, high fructose corn syrup, bleached wheat flour, contains two percent or less of whey, salt, cornstarch, calcium carbonate, leavening (baking soda, sodium acid pyrophosphate, monocalcium phosphate), gelatin, color added, natural and artificial flavors, caramel color, soy lecithin, vitamin a palmitate, niacinamide, reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride).