33/35 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 33 of 35 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal, apple strawberry clusters
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain wheat, sugar, rice, raisins, wheat bran, whole grain oats, brown sugar syrup, vegetable glycerin, contains 2% or less of salt, corn syrup, malt flavor, canola oil, dried apples, rice flour, natural flavor, freeze dried strawberries, modified corn starch, citric acid, mixed tocopherols for freshness, vegetable juice for color, barley malt extract, rosemary extract for freshness, ascorbic acid for freshness, bht for freshness. vitamins and minerals: niacinamide, reduced iron, vitamin c (ascorbic acid), zinc oxide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent