26/27 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 26 of 27 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Kellogg's Special K Cereal Chocolate Coconut 10.6oz
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
sunflower oil
Industrial seed oil; high omega-6; refined and oxidation-prone when heated.
brown rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oats, crisp rice (rice flour, sugar, malt extract, salt, mixed tocopherols for freshness), sugar, semisweet chocolate (sugar, chocolate, cocoa butter, soy lecithin, natural flavor, salt), brown rice syrup, coconut, quinoa, sunflower oil, contains 2% or less of cocoa (processed with alkali), natural flavor, acacia gum, salt, cocoa extract, soy lecithin, mixed tocopherols for freshness, rosemary extract for freshness, whey. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent