23/25 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal, berries & peaches
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Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Rice, whole grain wheat, sugar, wheat bran, freeze-dried fruit (peaches, blueberries, raspberries), hydrogenated palm kernel oil, contains 2% or less of salt, brown sugar syrup, natural flavors, malt flavor, nonfat milk, milk protein concentrate, greek nonfat yogurt powder (cultured skim milk; heat treated after culturing), bifidobacterium lactis hn019, lactic acid, soy lecithin, bht for freshness. vitamins and minerals: reduced iron, niacinamide, vitamin d3, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent