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—Limited data

36/38 ingredients recognized

Ingredient safety50
Formulation quality50
Contaminant risk100
Label transparency10
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 36 of 38 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal, blueberry with lemon clusters

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Flagged concerns

vegetable oil

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

enriched flour

Stripped of nutrients; high glycemic; bleaching may leave chemical residue.

sugar

High glycemic index; promotes inflammation and metabolic disease.

brown sugar syrup

White sugar with trace molasses; marginally better than refined white sugar

Full ingredient list

Rice, whole grain wheat, sugar, whole grain oats, wheat bran, contains 2% or less of salt, vegetable oil (palm kernel and canola oil), corn syrup, natural flavor, brown sugar syrup, rice flour, malt flavor, blueberries, calcium carbonate, molasses, enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), mixed tocopherols (vitamin e) for freshness, black carrot juice concentrate for color, wheat, honey, soy lecithin, baking soda, citric acid, barley malt extract, annatto extract color, turmeric extract color, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, vitamin e acetate, niacinamide, vitamin b1 (thiamin hydrochloride), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b2 (riboflavin), beta-carotene, vitamin d3, vitamin b12.

Ingredient analysis

Cleaner alternatives

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