—Limited data

15/17 ingredients recognized

Ingredient safety61

Formulation quality82

Contaminant risk100

Label transparency48

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal, cinnamon

Food & Grocery Breakfast & Cereal0038000179037

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Flagged concerns

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Milled corn, sugar, malt flavor, contains 2% or less of salt, cinnamon, natural flavor, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), iron (ferric orthophosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.