—Limited data

17/18 ingredients recognized

Ingredient safety64

Formulation quality68

Contaminant risk100

Label transparency46

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Natural chocolate flavored cereal, chocolate

Food & Grocery Breakfast & Cereal0038000180040

View on Amazon

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

natural flavor vitamins

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Milled corn, sugar, cocoa processed with alkali, palm kernel oil, malt flavor, contains 2% or less of salt, semisweet chocolate (sugar, chocolate, dextrose), natural flavor. vitamins and minerals: iron (ferric phosphate), vitamin c (ascorbic acid), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.