23/26 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 26 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal, pink donut
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Flagged concerns
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
Degerminated yellow corn meal, sugar, whole oat flour, fructose, soybean and palm oil, contains 2% or less of salt, nonfat milk, whey, natural and artificial flavor, soy lecithin, red 40, bht for freshness, wheat flour. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent