—Limited data

11/12 ingredients recognized

Ingredient safety50

Formulation quality68

Contaminant risk100

Label transparency68

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 12 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Toasted rice cereal

Food & Grocery Breakfast & Cereal0038000183126

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Flagged concerns

yellow 5

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

blue 1 vitamins

May cause chromosomal damage; absorbed through skin.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, contains 2% or less of salt, malt flavor, yellow 5, blue 1. vitamins and minerals: reduced iron, niacinamide, vitamin b1 (thiamin hydrochloride), vitamin b6 (pyridoxine hydrochloride), calcium pantothenate, folic acid.