—Limited data

18/21 ingredients recognized

Ingredient safety63

Formulation quality70

Contaminant risk100

Label transparency33

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal, vanilla almond

Food & Grocery Breakfast & Cereal0038000184284

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Flagged concerns

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

brown sugar syrup

White sugar with trace molasses; marginally better than refined white sugar

Full ingredient list

Rice, whole grain wheat, sugar, almonds, wheat bran, contains 2% or less of salt, brown sugar syrup, malt flavor, natural and artificial flavor, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12, vitamin d3.