21/22 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal with chocolate flavored center, chocolate
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Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
contains or less of brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Chocolate flavored filling (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole wheat flour, whole grain oat flour, rice flour, contains 2% or less of brown sugar syrup, corn bran, oat fiber, salt, palm oil, natural flavor, beta-carotene for color, annatto extract color, bht for freshness. vitamins and minerals: reduced iron, vitamin b1 (thiamin hydrochloride), niacinamide, zinc oxide, calcium pantothenate, vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
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97Excellent