—Limited data

19/20 ingredients recognized

Ingredient safety50

Formulation quality32

Contaminant risk100

Label transparency39

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Chocolatey, sweetened rice cereal, chocolatey

Food & Grocery Breakfast & Cereal0038000188244

View on Amazon

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

contains or less of hydrogenated vegetable oil

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, cocoa processed with alkali, semisweet chocolate (sugar, chocolate, dextrose), contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, natural flavor, bht for freshness. vitamins and minerals: iron (ferric phosphate), vitamin c (ascorbic acid and sodium ascorbate), vitamin e acetate, niacinamide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3, vitamin b12.