26/28 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 26 of 28 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Magic cupcake sweetened multi-grain cereal
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Flagged concerns
contains or less of vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
yellow 6 vitamins
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
enriched flour
Stripped of nutrients; high glycemic; bleaching may leave chemical residue.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, contains 2% or less of vegetable oil (hydrogenated coconut, soybean and/or cottonseed, palm), oat fiber, salt, enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), soluble corn fiber, natural flavor, wheat starch, red 40, cornstarch, blue 1, color added, bht for freshness, yellow 6. vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, vitamin b12, folic acid, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent