—Limited data

16/17 ingredients recognized

Ingredient safety63

Formulation quality50

Contaminant risk100

Label transparency50

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Lightly sweetened whole grain cereal, chocolate

Food & Grocery Breakfast & Cereal0038000191794

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Flagged concerns

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

brown rice syrup

Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, semi-sweet chocolate (sugar, chocolate, cocoa butter, soy lecithin, vanilla extract), cocoa processed with alkali, contains 2% or less of salt, brown rice syrup, gelatin, artificial flavor, bht for freshness. vitamins and minerals: reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, zinc oxide, vitamin b12.