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—Limited data

14/15 ingredients recognized

Ingredient safety64
Formulation quality88
Contaminant risk100
Label transparency57
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 14 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened toasted rice cereal

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Flagged concerns

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, contains 2% or less of salt, malt flavor. vitamins and minerals: iron (ferric phosphate), vitamin c (ascorbic acid), vitamin e acetate, niacinamide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin b12, vitamin d3.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.