12/14 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 14 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Strawberry whole grain cereal, strawberry
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Flagged concerns
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
brown rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
whole grain wheat, sugar, contains 2% or less of whole wheat flour, brown rice syrup, gelatin, vegetable juice for color, natural flavor, paprika extract color, citric acid, beta-carotene for color, bht for freshness, vitamins and minerals: reduced iron, folic acid,
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent