12/13 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 13 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Holiday cereal
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Flagged concerns
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1 vitamins
May cause chromosomal damage; absorbed through skin.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
rice, sugar, contains 2% or less of salt, malt flavor, red 40, yellow 5, blue 1. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b1 (thiamin hydrochloride), vitamin b6 (pyridoxine hydrochloride), calcium pantothenate, folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent