36/38 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 36 of 38 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Multi-grain flakes with blueberry oat and lemon flavored clusters cereal
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain wheat, rice, sugar, whole grain oats, wheat bran, contains 2% or less of salt, vegetable oil (palm kernel and canola), rice flour, brown sugar syrup, corn syrup, natural flavor, malt flavor, dried blueberries, calcium carbonate, molasses, mixed tocopherols (vitamin e) for freshness, black carrot juice for color, wheat, honey, soy lecithin, citric acid, baking soda, barley malt extract, annatto extract color, enriched flour (wheat flour, niacin, reduced iron, vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), folic acid), turmeric extract color, bht for freshness. vitamins and minerals: reduced iron, vitamin c (ascorbic acid), niacinamide, vitamin e acetate, beta-carotene, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3, vitamin b12.
Ingredient analysis
Cleaner alternatives
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