13/16 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Frosted strawberry cereal, frosted strawberry
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Flagged concerns
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole wheat flour, sugar, strawberry flavored filling (invert sugar, vegetable glycerin, dextrose, sugar, dried apples, palm oil, strawberry puree concentrate, modified corn starch, cornstarch, citric acid, cellulose gel, natural flavor, sodium citrate, cellulose gum, datem, mono - and diglycerides, xanthan gum, sodium alginate, caramel color, red 40), whole grain oat flour, rice flour, oat fiber, contains 2% or less of wheat flour, salt, color added, natural and artificial flavor, degerminated yellow corn flour, cornstarch, turmeric extract for color, red 40, blue 1.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent