21/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Frosted strawberry cereal, frosted strawberry
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Flagged concerns
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1 vitamins
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole wheat flour, sugar, strawberry flavored filling (invert sugar, vegetable glycerin, dextrose, sugar, dried apples, palm oil, strawberry puree concentrate, modified corn starch, cornstarch, citric acid, cellulose gel, natural flavor, sodium citrate, cellulose gum, datem, mono - and diglycerides, xanthan gum, sodium alginate, caramel color, red 40), whole grain oat flour, rice flour, oat fiber, contains 2% or less of wheat flour, salt, color added, natural and artificial flavor, degerminated yellow corn flour, cornstarch, turmeric extract for color, red 40, blue 1. vitamins and minerals: reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride, thiamin mononitrate), folic acid, vitamin d3, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent