—Limited data

17/21 ingredients recognized

Ingredient safety55

Formulation quality50

Contaminant risk100

Label transparency32

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened toasted rice cereal

Food & Grocery Breakfast & Cereal0038000207891

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Flagged concerns

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

maltodextrin

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, maltodextrin, palm oil, contains 2% or less of salt, natural and artificial flavor (contains milk), gelatin, malt flavor, color added, bht for freshness. vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.