30/33 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 30 of 33 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Marshmallow flavored cereal, marshmallow
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Flagged concerns
yellow 6 vitamins
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
contains or less of corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, contains 2% or less of corn syrup, modified corn starch, dextrose, oat fiber, salt, natural and artificial flavor, soluble corn fiber, wheat starch, gelatin, cornstarch, turmeric extract color, annatto extract color, red 40, blue 1, color added, bht for freshness, yellow 6. vitamins and minerals: vitamin c (sodium ascorbate, ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent