How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 7 of 7 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Original whole grain cereal, original
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Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
contains or less of brown rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, contains 2% or less of brown rice syrup, gelatin, bht for freshness. vitamins and minerals: reduced iron, folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent