—Limited data

18/19 ingredients recognized

Ingredient safety57

Formulation quality62

Contaminant risk100

Label transparency42

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 19 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened toasted rice cereal with marshmallows

Food & Grocery Breakfast & Cereal0038000212758

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, corn syrup, contains 2% or less of modified corn starch, salt, malt flavor, natural flavor, gelatin. vitamins and minerals: iron (ferric phosphate), vitamin c (ascorbic acid), vitamin e acetate, niacinamide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin b12, vitamin d3.