—Limited data

16/22 ingredients recognized

Ingredient safety45

Formulation quality0

Contaminant risk100

Label transparency26

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal bard, red berries

Food & Grocery Breakfast & Cereal0038000214417

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Flagged concerns

vegetable oil +

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

bht

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

maltodextrin

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

contains two percent or less of dextrose

Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike

fructose

Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Cereal (rice, whole grain wheat, sugar, wheat bran, soluble wheat fiber, salt, malt flavoring, maltodextrin, thiamin mononitrate [vitamin b1], riboflavin [vitamin b2]), corn syrup, soluble corn fiber, fructose, strawberry flavored fruit pieces (sugar, cranberries, citric acid, natural strawberry flavor with other natural flavors, elderberry juice concentrate for color, sunflower oil), sugar, vegetable oil (soybean and palm oil with tbhq for freshness, partially hydrogenated palm kernel oil)+, maltodextrin, contains two percent or less of dextrose, sorbitol, glycerin, nonfat dry milk, natural and artificial strawberry flavor, soy lecithin, salt, natural and artificial flavor, niacinamide, color added, pyridoxine hydrochloride (vitamin b6), bht (preservative).