—Limited data

19/20 ingredients recognized

Ingredient safety64

Formulation quality68

Contaminant risk100

Label transparency39

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Rice & corn cereal

Food & Grocery Breakfast & Cereal0038000219894

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Flagged concerns

brown rice syrup

Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, milled corn, sugar, contains 2% or less of salt, molasses, brown rice syrup, baking soda, turmeric extract color., vitamins and minerals: iron, niacinamide, vitamin c (ascorbic acid), zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin a palmitate, vitamin b12, vitamin d3.