27/30 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 27 of 30 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Baby shark berry fin tastic with marshmallows flavored cereal
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 3
Synthetic dye; FDA-banned from food January 2025; animal carcinogen; thyroid effects.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), sugar, wheat flour, whole grain oat flour, dehydrated marshmallow flavored bits (sugar, corn syrup, modified corn starch, dextrose, natural and artificial flavor, gelatin), contains 2% or less of oat fiber, salt, soluble corn fiber, natural flavor, gum arabic, red 40, color added, turmeric extract color, annatto extract color, blue 1, yellow 6, yellow 5, red 3, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid, sodium ascorbate), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent