—Limited data

17/24 ingredients recognized

Ingredient safety47

Formulation quality4

Contaminant risk100

Label transparency19

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Peeps

Marshmallow Flavored With Marshmallows Cereal, Marshmallow

Name: Marshmallow Flavored With Marshmallows Cereal, Marshmallow
Brand: Peeps

Food & Grocery Breakfast & Cereal0038000227264

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Flagged concerns

Yellow 6

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

Yellow 5

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

Red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

Blue 1

May cause chromosomal damage; absorbed through skin.

Bht For Freshness

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

Artificial Flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Corn Flour Blend (Whole Grain Yellow Corn Flour, Degerminated Yellow Corn Flour), Sugar, Marshmallows (Sugar, Corn Syrup, Modified Food Starch, Dextrose, Natural And Artificial Flavor, Gelatin, Yellow 5, Red 40, Blue 1, Yellow 6), Wheat Flour, Whole Grain Oat Flour, Contains 2% Or Less Of Oat Fiber, Salt, Soluble Corn Fiber, Natural And Artificial Flavor, Yellow 5, Red 40, Blue 1, Yellow 6, Bht For Freshness, Vitamins And Minerals: Reduced Iron, Niacinamide, Vitamin B (Pyridoxine Hydrochloride), Vitamin B (Riboflavin), Vitamin B (Thiamin Hydrochloride), Folic Acid, Vitamin D, Vitamin B