Natural Fruit Flavors Sweetened Multigrain Cereal, Fruit by Kellogg's

—Limited data

20/26 ingredients recognized

Ingredient safety45

Formulation quality11

Contaminant risk100

Label transparency14

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 26 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Kellogg's

Natural Fruit Flavors Sweetened Multigrain Cereal, Fruit

Name: Natural Fruit Flavors Sweetened Multigrain Cereal, Fruit
Brand: Kellogg's

Food & Grocery Breakfast & Cereal0038000248771

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Flagged concerns

Contains Or Less Of Vegetable Oil

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

Yellow 6

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

Yellow 5

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

Red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

Blue 1

May cause chromosomal damage; absorbed through skin.

Bht For Freshness

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

Modified Food Starch

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

Maltodextrin

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

Natural Flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Corn Flour Blend (Whole Grain Yellow Corn Flour, Degerminated Yellow Corn Flour), Sugar, Wheat Flour, Whole Grain Oat Flour, Modified Food Starch, Contains 2% Or Less Of Vegetable Oil (Hydrogenated Coconut, Soybean And/Or Cottonseed), Oat Fiber, Maltodextrin, Salt, Soluble Corn Fiber, Natural Flavor, Red 40, Yellow 5, Blue 1, Yellow 6, Bht For Freshness, Vitamins And Minerals: Vitamin C (Ascorbic Acid), Reduced Iron, Niacinamide, Vitamin B (Pyridoxine Hydrochloride), Vitamin B (Riboflavin), Vitamin B (Thiamin Hydrochloride), Folic Acid, Vitamin D, Vitamin B