18/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Natural Fruit Flavors Jumbo Snax Cereal, Fruit
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Flagged concerns
Contains Or Less Of Vegetable Oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
Yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
Yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
Red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
Blue 1
May cause chromosomal damage; absorbed through skin.
Natural Flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Enriched Flour
Stripped of nutrients; high glycemic; bleaching may leave chemical residue.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole Grain Yellow Corn Flour, Sugar, Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B [Thiamin Mononitrate], Vitamin B [Riboflavin], Folic Acid), Whole Grain Oat Flour, Oat Fiber, Contains 2% Or Less Of Vegetable Oil (Hydrogenated Coconut, Soybean And/Or Cottonseed), Soluble Corn Fiber, Salt, Calcium Carbonate, Natural Flavor, Red 40, Yellow 5, Yellow 6, Blue 1, Vitamins And Minerals: Reduced Iron, Niacinamide, Vitamin B (Pyridoxine Hydrochloride), Vitamin B (Riboflavin), Vitamin B (Thiamin Hydrochloride), Folic Acid, Vitamin D, Vitamin B
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent