6/7 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 6 of 7 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Chocolatey, Sweetened Rice Cereal
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Flagged concerns
hydrogenated vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, cocoa processed with alkali, hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, artificial flavor
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent