How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 11 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Chocolate Cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
BHT for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
modified tapioca starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sucralose
May alter gut microbiome; studies show possible DNA damage at high doses.
Full ingredient list
Soy protein isolate, pea protein isolate, canola oil, lentil protein, modified tapioca starch, cocoa processed with alkali, oat fiber, sucralose, stevia leaf extract, natural flavors, BHT for freshness
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent