—Limited data

16/17 ingredients recognized

Ingredient safety61

Formulation quality82

Contaminant risk100

Label transparency50

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Rice krispies, toasted rice cereal

Food & Grocery Breakfast & Cereal0038000318443

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Flagged concerns

bht added to packaging for freshness vitamin

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, contains 2% oe less of salt, malt flavor, bht added to packaging for freshness. vitamin and minerals: iron, vitamin c (ascorbic acid), vitamin e (alpha tocopherol acetate), niacinamide, vitamin a palmitate, vitamin b6, {pyridoxine hydrochloride}, vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12, vitamin d.