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—Limited data

11/18 ingredients recognized

Ingredient safety61
Formulation quality50
Contaminant risk100
Label transparency36
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Blueberry muffin lightly sweetened whole grain cereal, blueberry muffin

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Flagged concerns

bht has been added to packaging

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, blueberry flavored crunchlets (sugar, corn cereal, soybean oil, modified cornstarch, water, natural and artificial flavor, glycerin, corn syrup, red #40 lake, blue #2 lake), natural and artificial blueberry flavor, sorbitol, gelatin, reduced iron, niacinamide, blue #2 lake, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), red #40, folic acid, zinc oxide, vitamin b12. to maintain quality, bht has been added to packaging.

Ingredient analysis

1
Whole grain wheat80
2
sugar40
3
blueberry flavored crunchlets
4
natural
5
artificial blueberry flavor
6
sorbitol65
7
gelatin70
8
reduced iron70
9
niacinamide94
10
blue #2 lake
11
pyridoxine hydrochloride72
12
riboflavin75
13
thiamin hydrochloride
14
red #40
15
folic acid72
16
zinc oxide90
17
vitamin b12 to maintain quality
18
bht has been added to packaging30

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.