21/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Chocolatey, sweetened rice cereal, chocolate, sweetened rice
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Flagged concerns
partially hydrogenated vegetable oil +
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, cocoa (processed with alkali), semisweet chocolate (sugar, chocolate, dextrose), partially hydrogenated vegetable oil (one or more of: coconut, soybean and/or cottonseed)+, salt, malt flavoring, calcium carbonate, artificial flavor, iron, ascorbic acid (vitamin c), alpha tocopherol acetate (vitamin e), sodium ascorbate (vitamin c), niacinamide, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), bht (preservative), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent