—Limited data

15/17 ingredients recognized

Ingredient safety68

Formulation quality70

Contaminant risk100

Label transparency48

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Chocolate lightly sweetened whole grain wheat cereal, chocolate

Food & Grocery Breakfast & Cereal0038000502408

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Flagged concerns

bht has been added to the packaging

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, semisweet chocolate chips (sugar, chocolate, cocoa butter, soy lecithin, vanilla extract), cocoa (processed with alkali), salt, artificial flavor, gelatin, sorbitol, reduced iron, niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), folic acid, zinc oxide, vitamin b12. to maintain quality, bht has been added to the packaging.